Hy-Vee Shopping Findings


When my grocery tracking began in September, I started at Hy-Vee. It was close, it was familiar, it was the easiest way to kick off this challenge. And so we Hy-Vee shopped week 1, week 2, week 3, and week 4.

What do I like about Hy-Vee?
1. I like that it’s familiar. I grocery shopped with my mom growing up. I did my own grocery shopping in college (well, if you call that grocery shopping) and I did it as a freshly graduated deer-in-the-headlights-what-am-I-doing-with-my-life 20-something. I wasn’t really paying attention to health, just cost and conveience and whatever the label told me. The store made sense to me.

2. It’s family-friendly. Shopping with a toddler, it’s always nice to have a little distraction and those OBNOXIOUS “car” carts that hold nothing (seriously, the actual cart area is tiny) are a great distraction for Finn. He also loves the mini “future shopper” carts. I worry about my achelies tendons, but he loves ramming that thing around.

3. The 10% discount on Wednesdays for Health Market and organic items really does help. That saves $6-$12 each week, and as anyone on a budget knows, this adds up. Quickly.

4. Location. Of all the options, Hy-Vee is the closest to us. And when shopping with our kids, an added 5-10 minutes both ways is A LOT of extra time.

What do I like least about Hy-Vee?
1. Selection. Although the Health Market section has better options than the “regular” aisles, it’s mainly carbs… cereals, pastas, chips, crackers, snacks, etc.

2. Even in the Health Market section, I needed to scour labels as many items still have GMO’s, enriched flour, and other ingredients that are less than impressive. There isn’t a dedicated brand at Hy-Vee I can feel confident that is truly a better choice without doing alot of reading. And I don’t have a lot of extra time to label read with a 3-year-old and 8-month-old in tow.

Do I like Hy-Vee?

Do I love Hy-Vee?

Will I continue to shop at Hy-Vee?
Yes, although it will not be my weekly pick. There are a few staple items at Hy-Vee we really like and can purchase every few weeks to last us. For instance, we prefer their eggs over the eggs found at either Trader Joe’s or Whole Foods. Hy-Vee also has some allergy-friendly products that the other stores either don’t have or are more pricey.

Summary for next week?
Trader Joe’s

** After I blog a summary of each grocery chain, I’ll spend a little time sharing price comparisons, as I know some of you are interested in that. But before looking at prices, I wanted to give an overview of each monthly experience. **



  1. Megan A. says

    Have you been to the new Urbandale Hy-Vee. WAY out of your way I know but their Health Section is AMAZING!!!!!!!!!!!!! I’m a big Whole Foods fan, but I even think the Urbandale Hy-Vee has a better selection than Whole Foods, and for my GF items it’s way easier to find there as it’s in one place as opposed to all over the store.

    • Kerry says

      I haven’t been there, but I love that you posted this. Waukee is suppose to be building a new Hy-Vee soon, so my fingers are crossed the selection will be like the one you’re talking about in Urbandale. Good to know the Urbandale one is a winner! Will have to make it that way sometime.


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